It debuted in 1988 as “Prime Sports”. It then became “Prime Sports Rocky Mountain”, then “Fox Sports Rocky Mountain then “Root Sports”. By this time next year the regional sports network tasked with covering Rockies baseball will become “DirecTV Sports”.
Root Sports is currently a Liberty Media / DirecTV property. The company also owns the Dan Patrick radio show and the Dan Patrick TV show, Root Sports Pittsburgh and Root Sports Northwest. In 2015 DirecTV will rebrand the sports networks in the interest of better promoting its satellite television service. All of the Root channels are slated to be renamed “DirecTV Sports”.
The move isn’t shocking since Comcast cable currently operates “Comcast Sports Net” channels in numerous American markets. DirecTV will simply be following suit.
As far as this blogger is concerned they can call it the Mashed Potato Network if they want to so long as they keep Jenny Cavnar.