Game seven would have been worth million$
“We can safely begin with an assumption that the game would have been sold out and that all 19,155 seats would be filled with fans. Game five might have had a less-than-stellar turnout, but there’s little question that Pepsi Center would have been a madhouse for a game seven. “
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Game seven in the Nuggets / Warriors series, which would have been played at Pepsi Center on Saturday afternoon had the Nuggets not been eliminated last night, would have been worth an absolute fortune – not only to Kroenke Sports but to the city of Denver.
We can safely begin with an assumption that the game would have been sold out and that all 19,155 seats would be filled with fans. Game five might have had a less-than-stellar turnout, but there’s little question that Pepsi Center would have been a madhouse for a game seven. Had all those seats been filled at an average ticket price (face value) of $58, the revenue lost in tickets sales alone by not holding game seven at Pepsi Center is $1,110,990.
Assuming that the average attendee spent $18 on concessions (a low estimate), another $344,790 was left on the table for a total loss of revenues of almost 1.5 million.
If 8,000 cars would have been parked at a cost of $15 per car, that’s another $120,000 in lost revenue.
In terms of television revenue lost by not holding game seven, I can only speculate what kind of damage was done. Let’s take a wild stab and say that the Nuggets share of broadcasting money would have been about a million dollars. If that is indeed the case then Kroenke Sports probably lost around 2.5 million dollars when the Nuggets lost last night.
Pepsi Center only holds a fraction of the people who flock downtown for a major sporting event on a beautiful Saturday in May. It’s very safe to estimate that, for every fan actually inside Pepsi Center, four more would be partying in the city, sucking back Coors Light and ordering appetizers. If each of those people spent an average of $25, downtown restaurants sacrificed another $1.5 million in sales. Sales tax revenues on those sales would have been roughly $120,000 into the coffers of the city and county of Denver.
Of course, had the Nuggets won game seven they would have advanced to round two and assured at least another two games at Pepsi Center. Many millions more will be lost due to not having those games. Losing is expensive and that’s one more reason that the Nuggets need to make changes.
