While Migh High Sports was sleeping, Brandon Spano was building something from nothing
“The Brandon Spano Network is now “Broad Spectrum News” (because it’s less douchey)“
Two months ago Brandon Spano was a schlep with a two-hour brokered radio show on weekday mornings. It aired on both FM and AM signals in the Denver and Boulder markets on Mile High Sports Radio. Spano’s schtick – the loud-mouthed, more opinionated than necessarily educated ranting sports talk host caught on with listeners. Brandon loved his job, even if he was known for sprinting down the hallway, arriving at the mic just before his bloated intro montage ended.
Spano’s radio signal was snuffed out on May 22 when Mile High Sports Radio went dark for the second time inside of six months. All the hosts were sent scrambling. Spano and his radio program “the Brandon Spano Show” were without a home (again). Mile High wouldn’t return to air as quickly as it had the first time. For all kinds of regulatory and radio-ey reasons it took until today, Monday July 27, for the station to come back – for now only on AM – right near the end of the dial at AM 1340.
But Brandon Spano didn’t come back along.
That’s because while Mile High Sports was sleeping Brandon Spano created something out of nothing – a multi-media operation with many trusted contributors from Rockies blogs, Nuggets Blogs, Broncos Blogs and even Avalanche blogs and columns from none other than John Reidy, host of the South Stands Denver Fancast; fifteen writers in all – plus editorial and sales staff. Spano originally named the project after himself. He called it “The Brandon Spano Network” or BSN.
Spano is now hawking advertising in three media genres- internet, radio and television. The Brandon Spano Network is now “Broad Spectrum News” (because it’s less douchey) and it’s absolutely taking off. The success of the BSN format is what is keeping Spano from the radio studio. He told his fans: “BSN Denver has grown much faster than I ever anticipated. And honestly, I’m having more fun running this media company than I have ever had doing anything else, including radio.”
BSN is still leasing time from Mile High Sports, though. Josh Dover and Adam Kinney now host “The BSN Sports Desk” mornings from 9-11, opposite national feeds on the two other local stations. Mike and Mike and Dan Patrick might appeal to some, but not to me. I don’t care how many wire hangers I have to bend I will be tuning in to Dover and Kinney deep on my AM dial.
Stay tuned to see if Spano gets all these people paid.
By the way, here’s the complete new Mile High Sports lineup (featuring Tom Helmer with Renaud Notaro):
7a-9a – Morning Mayhem (Danny Williams and Marcello Romano)
9a-11a – BSN Sports Desk (Josh Dover and Adam Kinney)
11a-1p – Whiteley (Gil Whiteley)
1p-2p – The Irv and Joe Show (Irv Brown and Joe Williams)
2p-4p – The Big Show (Kent Erickson, Benny Basham and Benjamin Allbright)
4p-6p – Afternoon Drive (Eric Goodman and Zach Fogg)
6p-8p – Helmer and Notaro (Tom Helmer and Renaud Notaro)
8p-10p – Fight Night (Josh Davis)
