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‘Melo’s new Nike ad pretty well proves he’s an asshole

Colin D. | November 5, 2010

As though futher evidence was needed, Carmelo Anthony’s new Nike commercial pretty well proves that Carmelo Anthony only sees Carmelo Anthony.

Interestingly, in this latest Nike commercial featuing Nugget-for-now Carmelo Anthony, our hero doesn’t manage to miss the game-winning shot against the Dallas Mavericks.

What ‘Melo does manage to do is demonstrate beyond a reasonable doubt what we already knew: that he’s an asshole.

The commercial reflects everything that is wrong with the NBA and it’s stars. Guys like ‘Melo actually see themselves through this filter. It’s all about them. They are the team. They are the only player on the court that matters.

I find it somewhat striking that neither the people at Nike or Carmelo’s representation rejected this concept in light of the player’s current situation. Fans see him as egotistical and self centered. This commercial only serves to take that point to the hole and slam it home.

It’s too bad ‘Melo didn’t try that in the closing seconds VS Dallas at home on Wednesday night instead of doinking a jumper off the rim. Nuggets lose. We all lose with ‘Melo.

This is what Carmelo Anthony actually sees

Written by Colin D.





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