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Radio Row: AM 760 will soon be the “Home of Broncos Country” as I Heart Radio partners with the team

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"Just what Denver needed - another team-owned media outlet to slobber all over the team and to be never critical. 104.3 the Fan may need to change formats."

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Move over, 104.3 the Fan.

Denver Sports talk radio is about to become even more married to the Broncos than it already was. As part of its recent contractual re-up with 850 KOA and I Heart Media the team is fixing to take over Sports Talk AM 760 and dub it “the Home of Broncos Country”.  

It’s been over 18 months since the Kroenke Sports Enterprises - owned Altitude Sports Radio hit the airwaves, making the Avs, Nuggets and Rapids owners of their own radio outlet. Now the Broncos will be in the same position.

From what we are hearing over here at the South Stands the talent at 760 will include Andy Lindahl, Tyler Polumbus, (the great) Andrew Mason and possibly Ed Werder, the recently deposed ESPN NFL analyst who happens to be a Colorado native.

Just what Denver needed - another team-owned media outlet to slobber all over the team and to be never critical. 104.3 the Fan may need to change formats.

Look for the change at AM760 to correspond with the start of Broncos' camp. 

UPDATE! Steve Atwater is going to be involved in some manner, probably as a reporter. Also, John Elway will no longer be available to other radio outlets. He will be exclusive to I Heart Radio. 

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