The Rockies season may have gone up in flames last year but one area the team always excels is with its outstanding marketing. Every year the Rockies produce a series of whimsical ads that feature the players in lighthearted situations that do nothing but draw the fans back and create a buzz for the upcoming season. The commercials are always well done and while some of them are pretty corny and the acting might be an indication that their talents are more suited for the ballpark, the effort is always there and speaks to the Rockies organization’s willingness to reach out to its fans. This year is about what you’d expect, but with a twist in the form of a more “serious” ad at the end. These are your 2012 Colorado Rockies commercials:
Art of the steal
One of the cool things about this season’s batch of Rockies commercials is they feature real fans. They’re not pros but they seem to hold their own better than even some players in the past. It’s clever and shows Carlos Gonzalez’s and Dexter Fowler’s acting chops. Now if Fowler could act like he knows how to steal a little better out on the diamond, this would make me feel a little better about the upcoming season.
If I didn’t have such a bad taste in my mouth for all things Star Wars these days, I may have enjoyed this more. It’s pretty bland and for a player like Jason Giambi who has such a huge personality, he could have been used better than in this nod to a played out George Lucas atrocity.
Pie in the face
A pretty good ad that again utilizes the fans for decent comedic affect. It’s understood that shaving cream is used in the pies, but the lady accepting the award and a pie, eats a big glob of it. Hopefully it’s pie filling, but if not, she gets the award for best actress in these spots.
I’m not a Dinger-hater like so many of you are, but really the commercials featuring him are getting so old, cretaceous doesn’t begin to describe it. I know they have to include him somehow but it seems like someone in the marketing department is trying to tell us something by putting him in the lamest of all of these commercials.
Fan fantasy draft
This is a nice nod to the fans and displays the decent acting ability of your old favorites as well as some of the new blood to the team. If you’ve never played fantasy, I don’t know how this would appeal to you, or if you’d even understand it. But for those of us that have, it hits pretty close to the mark. And Cargo’s clueless recitation of his pick combined with his earlier ad, makes me think he gets the nod as best actor in all of the spots.
Closing it out is a departure from the usual playful fare of the annual Rockies ads. “Purple Mondays” is a decent marketing gimmick with a killer idea backing it up: it doesn’t matter is you’re a spineless liberal or a soulless, closeted homosexual conservative, baseball is what brings us together. Red state and blue state equals purple state. And that going forward is what will unite us this summer. That is until Peyton Manning takes the field when training camp opens in August. But until then, enjoy yourself some Rockies baseball and these commercials.