It's impossible to imagine that any co-owner of any Major League Baseball team might not know about the book, Moneyball, much less the blockbuster film based on it starring Brad Pitt - but, according to 104.3 the Fan's Darren "DMac" McKee, there are rumors that out very own Dick Monfort was not familiar with either. 

DMac wrote this today in his blog over at Mile High Sports.

That's positively insane. If it's true (and, if Dmac said it it probably is).

How in God's name can fans trust a guy to run their favorite baseball team knowing that he is so amazingly out of touch that he had not heard the amazing story of Bily Beane's Oakland A's chronicled in Moneyball?

Michael Lewis' classic details how Beane was able to construct a major contender in a minor market by using new ways of thinking through the construction of a baseball team. His 2002 A's competed with teams like the New York Yankees with a payroll roughly a quarter the size. 

Wouldn't a story like this be right in Dick Monfort's wheel house? Wouldn't he be drawn to a thing like that like a moth to a flame (or a Cubs fan to Coors Field)?

The book must be virtually required reading in baseball circles. Rockies fans have got to wonder what is and what isn't going on in Monfort's head. It's one thing for him not to want us to know how the sausage is made (or the 'pink slime' in this case) but for him not to know is just tragic.