I think we might be becoming just a little too comfortable talking about certain things.
Advertisers have spent the past decade getting us used to it with women discussing their herpes, men talking about their boners and both sexes rattling on about incontinence and all the rest.
Openly talking about stuff we used to only discuss with our doctors has become way, way too common.
Now not even sports radio listeners are immune to the constant barrage of uncomfortable subject matter relating to the human body and it's various functions.
Several local clinics are now offering to boost low testosterone levels in aging males. These businesses are flocking to my radio and everyone is talking about testossterone - as in testicles - as in men's balls.
Over the past couple of months the word "testosterone" has been as common as the word "quarterback" on a couple of the local sports stations. A few on-air personalities have even agreed to receive treatment and to discuss the results on their shows.
I don't remember hearing men struggling with their ball production until recently. Suddenly, it seems like every man over 30 does.
This, of course, is becuase of the constant advertising for hormone boosting. Now when fellas feel weak, tired, depressed or not very horny, they think to themselves: "must be my low testosterone"
Like most "maladies of the moment", low testosterone is largely a fabricated worry. More likely explainations for the symptoms associated with it are such things as poor diet, lack of excercise and sedintary lifestyle. There's no quick fix for those things, though. It's a ton easier to get some extra man juice pumped in to your body than it is to get off your lazy ass and go jogging.
Immediate gratification sells, you guys.
Even though what they are pitching is largely bullshit, you have to admire these radio guys who are willing to bury their pride and openly discuss their hormone treatments at their client's clinics. It takes balls to do a thing like that.